The designer Martina Lewe is always ready for new challenges and is in exactly the right place in her role of Head of Design in the product management department. Fashion is a never-ending chapter and therefore a paradise for fashion followers and creative people. KjBRAND's collections are modern, fashionable, young, dynamic, sporty and age-independent. It goes without saying that they focus on the needs of curvy women. With numerous years of professional experience, the right expertise and commitment, the designer creates fashionable, modern and curve-flattering designs. Inspiration for collections is sought in fashion magazines, trips to various metropolises including Paris and New York, as well as attending fashion weeks. Social media channels such as Pinterest provide further inspiration.
KjBRAND is a renowned company which is well-known for its modern, high-quality fashions. KjBRAND is a specialist in young plus-size fashions and knows its stuff when it comes to fit and fancy designs. Their collections range from coats and tops and a large selection of trousers to cater for their customers' wishes and requirements, whatever they may be.
The company has been successful for over 50 years and maintains its continuous quality and creativeness until present. On 1 January 2005 Adam Haas and his son-in-law Richard Brand founded Brand & Haase OHG in Elsenfeld. The company has grown coontinuously since then. In 1975 the management role was handed over to Richard Brand's son, Karl-Josef Brand. Two years later, they entered a partnership with the Gessner family, who has been sales representative of the product ever since, selling products in Germany and Switzerland. The company started focusing more on the plus size industry towards the end of the 80s. In 2007 it changed its name to KjBRAND. The label stands for perfect-fitting, modern collections. Consistent standards, inspirational influences and high standards led this brand to be ranked first as the overall winner in the “markt intern XXL size focus”. KjBRAND is a specialist for young plus size fashions and offers impressive dynamic, up-to-the-minute fashions. Their products are mainly sold in Europe, particularly in Germany, Austria, Switzerland, the Netherlands and Russia. A customer-oriented company which focuses on curvy women, making sure it never stagnates and develops continously.
KjBRAND has focused on normal and short length trousers in size 30 and offers its customers a wide range of styles and cuts. “We feel particularly committed to our customers and their specific needs for their figures.” This quote is the main theme featured in the collections which are made in sizes 10 to 30. A combination of a modern touch, quality and perfect fit is the decisive factor and enables customers room for inspiration, giving them the healthy feeling of being understood, whatever their age. And that is a valuable and sensitive topic in the plus size sector. “KjBRAND stands for exclusive fashion collections specially designed for curvy women. Innovative lifestyle fashion based on experience, lightness and harmony.”
Berlin is sexy 2013
Winter is on its way and so are this season's fashions. KjBRAND obviously is also presenting a new style for the cooler days ahead. Always bearing in mind that not just the design, but also the fit is important. The whole autumn pallet of colours is exhausted and skilfully used, from blackberry to mustard to petrol. Floral patterns and modified animal prints are the main focus and employed creatively. Spicy colours flow into the fashionable designs and create impressive harmonious outfits along with blue and black denim. KjBRAND proves here once again that it knows it stuff when it comes to creativity and implementing it perfectly. Corresponding to current fashions and the wishes and needs of curvy women. With a good eye for design and fabrics, the collections feature two main characteristics, in spite of the plus size aspect: fashionable designs and figure-accentuating cuts, not to mention comfort. Let the season for curvy women begin, keeping fashion consciousness in mind and feeling great being you.
At the “Curvy is sexy” fair in 2013, KjBRAND held its first fashion show and presented its collection. The show exceeded all expectations and the desired success. This fair is all about creating a platform for presenting fashions of size 10 and up. The goal is to establish “curvy is sexy” in Berlin on a long-term basis and establish its own branch alongside the annual fashion week. It is therefore a great opportunity for designers to present their latest collections, which KjBRAND grabbed and presented its colourful outfits on the catwalk. Apart from black and white combinations, they delved deeply into the seasonal colours. Bright colours greeted the summer 2014 season. Loud colours, such as fluorescent greens and yellows and bold reds and bright pink dominated this year's collection. In perfectly matching outfits. A great sight with skilfully designed colourful patterns and in line with up-to-the-minute trends. It goes without saying that the designers consistently focus on the perfect curve-flattering fit. A dream for curvy fashion-conscious women looking for clothes. This event opens up a whole new world to the plus-size sector and increases its focus in the world of fashion.
Dusseldorf's CPD held its farewell party this year. It was once the world's largest fashion show and came to an end after more than 60 years. The CPD had always been a popular renowned fair. It gave every label a chance to present its collections to a large audience. KjBRAND was one of those brands in 2010. The collection was clearly characterised by basic black and white shades and had an elegant style. Pencil skirts, trousers, blazers and blouses. The subtle colours didn't deny the collection any of its charm. Elegance was reflected in every single outfit and features perfect figure-flattering styles for curvy women. The collection is based on black and white, with an elegant touch and a hint of playfulness. A perfect mixture of femininity, elegance and a perfect fit. All women want to feel good about themselves and keep up with the current fashions. That's exactly where KjBRAND succeeds and is always committed to satisfying its customers wishes and needs. That it always its top priority and extremely evident in the presentation of its collections.