Privatsachen has made a name for itself through its unusual design and sharp awareness of contemporary trends. The label has grown through 30 years of tradition and company history. The label has always represented a distinctive understanding of ethics, taking the ethics of fashion very seriously. This ideal serves both as a code and a spirit, meeting the brand with the customers in a family-friendly way.
Connyie Rethmann is the designer of the house. In her professional role she calls herself an "author of fashion". This is how she embodies the unique world view of the clothing line: Fashion is not just fashion - fashion, in a way, almost resembles words. The “fashion author” expresses herself through clothes as she would through writing, and passes her story on to customers encoded in her beloved dreamlike designs.
Privatsachen is based on high-quality production, using only natural textiles. True to the motto "everything stays the same, but different", the line remains faithful to its style whilst at the same time constantly reinventing itself. Privatsachen offers a wide range of products which can be combined to express individuality in every form.
The clothes present versatile sophistication and feels like a dream landscape or a poetic painting. The wearer of this label is telling the world: "I write my own story." The collections are full of self-awareness and style, underlining the style of the customers.
This personality-laden clothing has clear, simple cuts, and a self-assured tone which knows its style. Privatsachen’s clothes are original and individual. The range is extremely diverse, encompassing most things you will ever need in your wardrobe.
Amongst the pieces of this label you will find bubble dresses and tunics, blouses and jackets, which can be combined in the most diverse ways. The elegant, basic shape of each piece acts like a catalyst to creativity and inspires a range of original looks.
Privatsachen makes plus size clothes. The label works with elegant, flowing fabrics, which conjure together magical silhouettes, whilst clever little details draw attention in the most flattering way.
In the production process, only high-quality fabrics and fibres are used. An ambitious style is a common thread throughout the history of this popular label, which is a favourite in fashion from size 14 onwards.
The clothes are timeless and elegant and are not enslaved to trends. The label represents authenticity at all levels and shows real Zeitgeist, making Privatsachen a trendsetter in its own right. That’s what makes Privatsachen so popular within the fashion community.
Creative Lagenlook for individualists
The various pieces created by Privatsachen are perfect for an individualistic combination in the currently popular layered Lagenlook, in which clothes are layered on one another to create a whole new piece. The look represents a similar spirit to the label itself and speaks for authenticity, modern femininity and timeless elegance, letting the wearer reflect their own personality and creativity through their own individual take on the Lagenlook.